Revenue leak system

What we actually set up after the audit.

The audit finds the first leak. The system is the practical follow-up setup that helps stop missed calls, old estimates, stale leads, reviews, referrals, storm inquiries, and past customers from disappearing.

The setup

Seven practical pieces, not a bloated software stack.

1. First leak selection

Pick one starting area: missed calls, old estimates, stale web leads, reviews/referrals, storm follow-up, no-shows, or past customers.

2. List intake

Collect or paste the list safely with source, permission, opt-out, and status tracking.

3. Script approval

Prepare the message, get roofer approval, and make clear what staff can and cannot say.

4. Follow-up work log

Track each action so the roofer can see what was worked instead of just hearing a vague update.

5. Opportunity board

Show what is new, contacted, waiting, booked, sent to roofer, closed, won, lost, or opted out.

6. Roofer handoff rules

Separate follow-up/admin work from roofing judgment, pricing, technical scope, contracts, permits, and warranty decisions.

7. Weekly proof report

Summarize what was worked, what happened, what needs the roofer, and what still leaks.

Keeps the roofer in control

We do not become the contractor.

Roofing Growth Desk works approved follow-up. The roofer remains responsible for roofing judgment, inspection decisions, estimates, pricing, scope, materials, permits, contracts, warranties, safety, and workmanship.

We do not promise

  • Guaranteed jobs or revenue
  • Guaranteed reviews or referrals
  • Technical roofing advice
  • Pricing or estimates
  • Permit, warranty, insurance, or legal answers

The owner test

The owner should always be able to answer: what was worked, what happened, and what needs me?

Worked

Calls, leads, estimates, reviews, referrals, or past customers touched.

Moved

Booked, revived, waiting, closed, lost, or sent to roofer.

Needs owner

Pricing, scope, technical answers, inspection timing, or contract decision.

Still leaking

What should be fixed next week.

Start small

Pick one leak. Prove the work. Then decide whether to expand.

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