Calls, web leads, old estimates, review/referral requests, and past-customer repeat-inspection touches worked within plan rules.
Sample weekly proof report
Weekly proof report for roofers
This sample shows the type of weekly report Roofing Growth Desk can provide. It is not a guarantee of outcomes. It is the accountability format: visible activity, clear handoffs, and practical next steps.
Report snapshot
Week of example: one recovery lane plus review/referral/repeat-inspection touches.
Contacts that asked for a callback, inspection window, estimate question, or roofer handoff.
Follow-ups needing another touch, better contact data, or roofer input.
Pricing, technical roof questions, scope changes, warranty issues, or owner judgment needed.
What the owner sees
A simple table beats vague “we worked on it” language.
| Leak lane | Worked | Result | Next action |
|---|---|---|---|
| Missed calls | 12 callbacks/text-backs | 3 inspection requests, 4 no answers, 2 not service area, 3 waiting | Roofer to call 3 warm handoffs |
| Open estimates | 10 estimate follow-ups | 2 revived conversations, 1 pricing question, 7 still quiet | Desk continues approved cadence; roofer answers pricing question |
| Reviews/referrals | 8 completed customers touched | 4 review links requested, 1 referral lead mentioned | Send thank-you and log referral lead |
| Past-customer recall | 12 storm/checkup messages | 2 checkup requests, 6 no response yet, 4 declined for now | Book checkups; re-touch no-response list next week |
Why this matters
The weekly report makes the invisible follow-up work visible.
Roofing owners are busy. They should not have to wonder whether the desk is doing anything. The report shows the work, the outcomes, the handoffs, and the next leak to fix.
Report rules
- No inflated results or fake guarantees.
- Separate activity from outcomes.
- Flag when the roofer needs to act.
- Show where tool gaps or slow handoffs are still leaking revenue.
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